Our Brands
HolyCrap™
Our Flagship Brand for Better Gut Health
Holy Crap Foods is a premium functional cereal brand made from simple, organic superseeds like chia, buckwheat, and hemp.
Gluten-free, plant-based, and non-GMO, its nutrient-dense blends support digestive health, balanced energy, and overall wellness.
Proudly available in more than 800 locations across Canada and now expanding across the United States and Internationally.
Holy Crap Protein+
Fuel up anytime with a powerhouse bowl designed to keep you moving. We’ve taken our signature superseed oatmeal and supercharged it with clean, plant-based protein.
Holy Crap Protein+ delivers exactly what your body needs to thrive. Packed with 10g of protein and gut-friendly fiber, it provides the sustained energy you need to conquer whatever the day brings.
HC Kids!
Holy Crap is expanding its mission of clean, gut-friendly nutrition with the launch of HC Kids! A brand-new line featuring superseed and oatmeal with superseed mix options, specifically formulated to power kids through play, learning, and growth.
For years, parents have trusted Holy Crap to deliver sustained energy, organic ingredients, and gut-healthy fiber. Now, we’re bringing that same nutrient-dense foundation to the kitchen table in kid-approved formats designed for smaller tummies and big days ahead.
HC Seniors!
Holy Crap is excited to announce HC Seniors!, a brand-new line of pure superseed and oatmeal with superseed blends coming soon.
Thoughtfully formulated to support healthy aging, gentle digestion, and daily vitality, these clean organic options deliver essential omega-3s and heart-healthy prebiotic fiber. Whether stirred into yogurt or enjoyed as a warm, comforting bowl, HC Senior! provides sustained, easy-to-digest energy to keep you active and nourished.
Holy Crap On-The-Go!
Currently available exclusively at trade shows and promotional events, Holy Crap On-The-Go Packs bring our signature blend of organic superseeds and oatmeal superseed blends into convenient, multi-serve pouches.
Packed with gut-healthy fiber, plant protein, and omega-3s, they will soon be commercialized for "on the go" retailers. delivering instant, long-lasting fuel wherever you go.
BrainQ™
Smart Nutrition Starts Here.
BrainQ™ is a premium line of products thoughtfully crafted to support your cognitive function, mental clarity, and overall wellness. Formulated with carefully selected, scientifically-backed ingredients, BrainQ™ offers a range of products designed to promote brain health and provide sustained energy throughout your day..
BrainBalls™
Fuel Your Mind, Anytime
Introducing Brain Balls™, a functional snack designed to support cognitive performance, focus, and mental clarity—whenever you need it most. Whether you’re powering through a workday, prepping for a big presentation, or simply looking to stay sharp, Brain Balls™ deliver clean, effective fuel all day.
We are constantly innovating.
Check back for new brand launches
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