Corporate Overview
Building a vertically integrated ecosystem for sustainable growth.
The Holy Crap Acquisition
In February 2026, Restart Life successfully acquired 100% of Holy Crap Foods Inc. for $1M CAD, an established brand generating over $1M in annualized revenue, immediately establishing Restart Life as a revenue-producing organization.
- ✓ Turnkey Manufacturing: Includes a dedicated, fully functioning production facility in Gibsons, BC, minimizing CAPEX and reducing integration risks.
- ✓ Extensive Distribution: Existing distribution network across 800+ retail locations in Canada (Metro, Whole Foods, Save-On-Foods, etc.).
- ✓ Comprehensive Transfer: Includes all IP, proprietary formulations, e-commerce infrastructure, and customer data.
Corporate Structure
Restart Life Sciences is a publicly traded company positioned for aggressive scale through strategic M&A and organic growth in the functional food sector.
Capital Structure (As of Feb 2026)
Strategic Expansion Pillars
Capitalizing on our Canadian foundation to penetrate the Americas.
01. United States Market Entry
Deploying capital to localize the Holy Crap brand for the massive US market, including specialized packaging, regulatory compliance, and a multi-channel distribution strategy.
New Product Lines (US specific)
- High-Protein Line
- Kids Nutrition Line
- Seniors Health Line
- Sports/MMA Collab Line
US Distribution Strategy
Initial launch prioritizing Amazon USA to establish market fit, coupled with establishing a robust US broker network for retail penetration.
02. LATAM Scale (Colombia Hub)
Establishing Medellín, Colombia as the strategic hub for South American operations, lowering production costs while accessing a rapidly growing middle-class market demanding healthy options.
Local Production
Securing regional co-packer agreements and adapting packaging to local market aesthetics and languages.
Secured Partnerships
Top pharmacy chain across Colombia (500+ locations) secured. Network of restaurants and bars in Medellín secured.
The "HC" Gut Health Beverage
In partnership with the University of Manitoba Food Sciences Dept., we are developing a revolutionary, soda-style gut health drink. Formulated to meet rigorous Canadian, US, and International standards.
Formulation
Packed with essential probiotics, vitamins, and nutrients specifically tailored to optimize gut flora and digestive health.
The Market
Entering the booming functional beverage market (expected to reach $200B+ globally), providing a healthy alternative to traditional sodas.
- ✦ Initial launch targeting USA, South America, and Mexico.
- ✦ Dual-production strategy (USA & South America).
- ✦ Omnichannel distribution: Organic grocers, boutique stores, Rappi delivery, Amazon.
& Vitamins
3D Concept Visualization
Beyond Breakfast.
We are aggressively pursuing targeted merger and acquisition opportunities to further expand our presence in the health and wellness segments, backed by robust R&D and proprietary IP.
Brand Innovation
BrainQ™ & BrainBalls™
Launch of new cognitive health brands focusing on functional snacks designed to support cognitive performance, mental clarity, and sustained energy. Supported by a Joint Venture with Brain Balls Inc.
Tech Infrastructure
AI-Driven E-Commerce
Implementation of an updated AI-driven e-commerce platform incorporating consumer analytics and customer service automation to streamline direct-to-consumer digital operations in the U.S.
Scientific Foundation
Univ. of Manitoba RCFTR
Strategic collaboration with the Richardson Centre for Food Technology and Research (RCFTR) to develop science-driven formulas focusing on cognitive health and the gut-brain axis.
IP Portfolio
Strategic Licensing
IP Conveyance Agreement with Ludwig Enterprises securing mRNA neuro panel testing assets, generating royalty revenues, alongside aggressive trademark licensing for brand expansion.
Revenue Projection
(Post-Injection)
The infusion of $1M USD unlocks multi-market expansion, projecting a 500% increase in sales over 3 years from current annualized revenue.
The Ask
$1,000,000 USD Raise
Targeted capital allocation to drive immediate scale, open new geographic markets, and launch proprietary product lines.
US Expansion & New SKUs
Development and scaling of existing Holy Crap products into the United States, including all new targeted SKUs (Protein, Kids, Seniors).
- → Production scaling in Canada
- → US distribution logistics
- → Amazon USA inventory stocking
- → Regulatory and packaging compliance
"HC" Beverage Development
Full-cycle development of the new gut health beverage, from university R&D to go-to-market execution.
- → R&D with University of Manitoba
- → Brand development & Prototypes
- → Human testing and trials
- → US Co-packer launch setup
South American Hub (Colombia)
Capital expenditure to establish full-scale production and distribution operations in Medellín, Colombia.
- → Factory location and setup
- → Staffing and regional operations
- → Distribution network implementation
- → LATAM logistics management
*Note: Funding requirements and tranches are subject to adjustment based on finalized operational due diligence and raw material cost fluctuations at the time of injection.